{"id":12652,"date":"2023-07-21T12:11:31","date_gmt":"2023-07-21T09:11:31","guid":{"rendered":"https:\/\/marmarayerelhizmet.com\/?p=12652"},"modified":"2023-07-21T12:11:31","modified_gmt":"2023-07-21T09:11:31","slug":"twittera-reklam-yasagi","status":"publish","type":"post","link":"https:\/\/marmarayerelhizmet.com\/index.php\/2023\/07\/21\/twittera-reklam-yasagi\/","title":{"rendered":"Twitter’a Reklam Yasa\u011f\u0131"},"content":{"rendered":"

Ula\u015ft\u0131rma ve Altyap\u0131 Bakan Yard\u0131mc\u0131s\u0131 \u00d6mer Fatih Sayan, temsilci belirleme ve bildirme y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcn\u00fc yerine getirmeyen Twitter\u2019a reklam yasa\u011f\u0131 getirilmesine ili\u015fkin, “\u00dc\u00e7 ay i\u00e7inde temsilci belirlemezse Twitter\u2019\u0131n bant geni\u015fli\u011finin daralt\u0131lmas\u0131 g\u00fcndeme gelecek\u201d dedi.
\n<\/span><\/strong>
\nTemsilci belirleme ve bildirme y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcn\u00fc yerine getirmeyen Twitter\u2019a BTK taraf\u0131ndan reklam yasa\u011f\u0131 getirildi. Yasak uyar\u0131nca Twitter\u2019\u0131n T\u00fcrkiye\u2019de mukim vergi m\u00fckellefi ger\u00e7ek ve t\u00fczel ki\u015filer taraf\u0131ndan reklam verilmesi yasakland\u0131. Ula\u015ft\u0131rma ve Altyap\u0131 Bakan Yard\u0131mc\u0131s\u0131 \u00d6mer Fatih Sayan, s\u00f6z konusu yasa\u011fa ili\u015fkin Threads hesab\u0131ndan payla\u015f\u0131mda bulundu. Sayan payla\u015f\u0131m\u0131nda, \u201c2020 y\u0131l\u0131nda 5651 say\u0131l\u0131 Kanun’a eklenen ek madde 4 ile T\u00fcrkiye’den g\u00fcnl\u00fck eri\u015fimi 1 milyondan fazla olan sosyal a\u011f sa\u011flay\u0131c\u0131lara T\u00fcrkiye’de temsilci belirleme y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc getirilmi\u015fti. Bu kapsamda aralar\u0131nda Twitter, Facebook, Youtube gibi sosyal a\u011flar\u0131n bulundu\u011fu 9 sosyal a\u011f temsilci belirlemi\u015f ve BTK\u2019ya bildirmi\u015fti. Temsilciler adli merciler ve idari makamlardan gelen talep, bildirim ve tebligatlar\u0131n gere\u011fini yerine getirmekle y\u00fck\u00fcml\u00fc k\u0131l\u0131nm\u0131\u015ft\u0131. Ayr\u0131ca alt\u0131 ayda bir raporlama yapmak, kullan\u0131c\u0131 ba\u015fvurular\u0131n\u0131 T\u00fcrk\u00e7e cevaplamak gibi \u00e7e\u015fitli y\u00fck\u00fcml\u00fcl\u00fckleri yerine getirmek temsilcinin g\u00f6revleri aras\u0131ndayd\u0131. 2022 y\u0131l\u0131nda s\u00f6z konusu maddede sosyal a\u011f sa\u011flay\u0131c\u0131lar ile muhatapl\u0131k ili\u015fkisinin g\u00fc\u00e7lendirilmesi, T\u00fcrkiye\u2019deki kullan\u0131c\u0131lar\u0131n haklar\u0131n\u0131n daha etkin bir \u015fekilde korunmas\u0131 ve yetkili mercilerin kararlar\u0131n\u0131n s\u00fcresi i\u00e7erisinde yerine getirilmesi amac\u0131yla de\u011fi\u015fiklik yap\u0131ld\u0131. Bu kapsamda sosyal a\u011f sa\u011flay\u0131c\u0131lara \u00e7ocuklara \u00f6zg\u00fc ayr\u0131\u015ft\u0131r\u0131lm\u0131\u015f hizmet sunma, kullan\u0131c\u0131 haklar\u0131n\u0131 daha etkin bir \u015fekilde koruma, kriz plan\u0131 sunma, reklam k\u00fct\u00fcphanesi olu\u015fturma ve \u015feffafl\u0131\u011f\u0131n art\u0131r\u0131lmas\u0131 ba\u011flam\u0131nda \u00e7e\u015fitli y\u00fck\u00fcml\u00fcl\u00fckler getirildi. Ayr\u0131ca aralar\u0131nda Twitter\u2019\u0131n da bulundu\u011fu T\u00fcrkiye\u2019den g\u00fcnl\u00fck eri\u015fimi 10 milyondan fazla olan yurt d\u0131\u015f\u0131 kaynakl\u0131 sosyal a\u011f sa\u011flay\u0131c\u0131lar ayr\u0131\u015ft\u0131r\u0131larak, bunlar\u0131n temsilcisinin idari, teknik, mali ve hukuki y\u00f6nden tam yetkili ve sorumlu tutulmalar\u0131 konusunda d\u00fczenleme yap\u0131ld\u0131\u201d ifadelerine yer verdi.<\/span><\/p>\n

\u201cTwitter\u2019\u0131n bant geni\u015fli\u011finin daralt\u0131lmas\u0131 g\u00fcndeme gelecek\u201d<\/span><\/strong>
\nYasak uyar\u0131nca Twitter\u2019a reklam verilmeyece\u011fini belirten Sayan, \u201cVerilen s\u00fcreye ve yap\u0131lan t\u00fcm g\u00f6r\u00fc\u015fmelere ra\u011fmen yeni d\u00fczenleme uyar\u0131nca temsilci belirleme ve bildirme y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcn\u00fc yerine getirmeyen Twitter\u2019a T\u00fcrkiye\u2019de mukim vergi m\u00fckellefi ger\u00e7ek ve t\u00fczel ki\u015filer taraf\u0131ndan reklam verilmesi yasakland\u0131. Yasak uyar\u0131nca Twitter\u2019a yeni reklam verilemeyecek, bu kapsamda yeni s\u00f6zle\u015fme kurulamayacak ve buna ili\u015fkin para transferi yap\u0131lamayacak. Hakk\u0131nda reklam yasa\u011f\u0131 uygulananlara verilen reklamlar\u0131n giderleri Gelir Vergisi Kanunu uyar\u0131nca gider kabul edilmeyen \u00f6demeler ve Kurumlar Vergisi Kanunu uyar\u0131nca kabul edilmeyen indirimler aras\u0131nda say\u0131lacak. \u00dc\u00e7 ay i\u00e7inde temsilci belirlemezse Twitter\u2019\u0131n bant geni\u015fli\u011finin daralt\u0131lmas\u0131 g\u00fcndeme gelecek\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ula\u015ft\u0131rma ve Altyap\u0131 Bakan Yard\u0131mc\u0131s\u0131 \u00d6mer Fatih Sayan, temsilci belirleme ve bildirme y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcn\u00fc yerine getirmeyen Twitter\u2019a reklam yasa\u011f\u0131 getirilmesine ili\u015fkin,<\/p>\n","protected":false},"author":3,"featured_media":12654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1,5],"tags":[],"class_list":["post-12652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-gundem"],"_links":{"self":[{"href":"https:\/\/marmarayerelhizmet.com\/index.php\/wp-json\/wp\/v2\/posts\/12652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marmarayerelhizmet.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marmarayerelhizmet.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marmarayerelhizmet.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/marmarayerelhizmet.com\/index.php\/wp-json\/wp\/v2\/comments?post=12652"}],"version-history":[{"count":0,"href":"https:\/\/marmarayerelhizmet.com\/index.php\/wp-json\/wp\/v2\/posts\/12652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marmarayerelhizmet.com\/index.php\/wp-json\/wp\/v2\/media\/12654"}],"wp:attachment":[{"href":"https:\/\/marmarayerelhizmet.com\/index.php\/wp-json\/wp\/v2\/media?parent=12652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marmarayerelhizmet.com\/index.php\/wp-json\/wp\/v2\/categories?post=12652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marmarayerelhizmet.com\/index.php\/wp-json\/wp\/v2\/tags?post=12652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}